The Biggest Rank Climbs We Tracked: #39 to #5, #7 to #1, #6 to #1
Five keyword climbs across DoorDash, Pandamart, Uber Eats and Grubhub, with the day-by-day charts behind them.
Delivery and grocery app rankings are not fixed. Across the shops we followed, some of the most useful stories were climbs: a listing that started mid-pack and worked its way to the top. Here are five of them, each with the day-by-day chart.
1. Beans & Brews: #39 to #5 for "avocado toast" on DoorDash
The Salt Lake City coffee shop was #39 of 50 on its first DoorDash check with data. On the next check it was #7, a jump of 32 places, and it stayed in the top 10 from then on, reaching #3 at its best.
DoorDash
“avocado toast”
- Latest
- #5
- Best
- #3
- Found
- 11 of 12 checks
- Results
- 50
Rank on that day (higher is better) Not checked in full that day
Read the full Beans & Brews case study.
2. Dano: #7 to #1 for "powdered milk" on Pandamart
In Dhaka, Dano Daily Pushti Milk Powder sat between #5 and #10 on Pandamart for its first ten checks. Then it moved to #1, and it held #1 on each of the last eight checks.
Pandamart
“powdered milk”
- Latest
- #1
- Best
- #1
- Found
- 18 of 18 checks
- Results
- 12
Rank on that day (higher is better)
Read the full Dano case study.
3. Cousin's Burger: #6 to #1 for "cheesesteak" on Uber Eats
In Philadelphia, the home of the cheesesteak, Cousin's Burger started at #6 on Uber Eats. From the next check on it was #1, and it held that spot on 24 of 25 checks.
Uber Eats
“cheesesteak”
- Latest
- #1
- Best
- #1
- Found
- 25 of 25 checks
- Results
- 79
Rank on that day (higher is better)
4. Cousin's Burger: #9 to #4 for "smash burger" on Uber Eats
A slower climb from the same shop. Cousin's started at #9 for "smash burger", held #7 for most of the period, and moved up to #4 for the last four checks, right behind three shops with "smash" in their own names.
Uber Eats
“smash burger”
- Latest
- #4
- Best
- #4
- Found
- 18 of 18 checks
- Results
- 75
Rank on that day (higher is better)
Read the full Cousin's Burger case study.
5. La Vaca Birria: #3 to #1 for "birria tacos" on Grubhub
Out of 279 Grubhub results in San Francisco's Mission District, La Vaca Birria started at #3, moved to #2, and from the fifth check on it was #1 every day.
Grubhub
“birria tacos”
- Latest
- #1
- Best
- #1
- Found
- 26 of 26 checks
- Results
- 279
Rank on that day (higher is better)
Read the full La Vaca Birria case study.
Why track every day
Each of these climbs shows up clearly on a daily chart. With a monthly check you would see a before and an after; with a daily one you see exactly when the change happened, which makes it much easier to connect it to something you did, like renaming an item, adding photos or running an offer.
- Track the keywords that matter on every platform you are on.
- Note what you change and when. Then look for the climb.
- Watch the shops just above you. Their item names and offers show what the app is rewarding.
More patterns in the PEO guide.