Platform engine optimization, measured
Real rank data from delivery and grocery app search. Each case study follows one shop or brand for weeks, keyword by keyword and platform by platform.
Platform Engine Optimization (PEO): What Shops That Rank #1 Do Differently
A data-backed PEO guide. We followed 10 restaurants and grocery brands across 13 delivery and grocery platforms and stores in 4 countries, and looked at what the winners have in common.
Read the guide
Real shops ranking at the top
#1 on Uber Eats: What 6 Top-Ranked Restaurants Have in Common
From cheesesteak in Philadelphia to currywurst in Berlin, six restaurants held #1 on Uber Eats for weeks. Their winning items share one simple habit.
The Biggest Rank Climbs We Tracked: #39 to #5, #7 to #1, #6 to #1
Five keyword climbs across DoorDash, Pandamart, Uber Eats and Grubhub, with the day-by-day charts behind them.
DeLuca's Italian: #1 for "Truffle Pasta" on Grubhub and Uber Eats
A Staten Island Italian restaurant ranked #1 for truffle pasta on two delivery apps and stayed in the top 4 for meatballs on every Grubhub check.
La Vaca Birria: #1 for "Birria Tacos" on Grubhub and Uber Eats
In the Mission, the most crowded taqueria neighborhood in San Francisco, one birria shop held #1 for its signature dish on two apps, and #1 for "burrito" on Uber Eats.
Cousin's Burger: #1 for "Cheesesteak" on Uber Eats in Philadelphia
In the hardest cheesesteak market there is, one shop went from #6 to #1 on Uber Eats and held it for 24 of 25 checks, while climbing to #4 for smash burger.
Curry 36 in Berlin: #1 for "Currywurst" and "Pommes" on Uber Eats
A Kreuzberg currywurst stand held #1 on Uber Eats for both of its signature orders, and stayed in Wolt's top 6 of 100 for currywurst.
Beans & Brews: From #39 to #5 for "Avocado Toast" on DoorDash
A Salt Lake City coffee shop climbed into the DoorDash top 10 for avocado toast and held a top-10 spot on Uber Eats too.
Frank's Pizza House: #1 for "Calzone" and Top 3 for "Pizza" on Uber Eats
A Corso Italia pizzeria in Toronto held #1 for calzone on Uber Eats and a top-3 spot for the most competitive food word there is.
Pizzaburg Gulshan: #2 for "Pizza" on Foodi in Dhaka
A Gulshan restaurant held #2 for pizza on Foodi almost every day, and a steady top-12 spot for burger out of 85 results.
Il Toro E La Capra: #1 for "Veal Parmigiana" on Uber Eats on Every Check
A Las Vegas restaurant held #1 for veal parmigiana on Uber Eats for 17 straight checks, ahead of Italian restaurants with far more reviews.
Dano in Dhaka: From #7 to #1 for "Powdered Milk" on Pandamart
Grocery PEO in Bangladesh: how a milk powder brand reached #1 on Pandamart, ranked at the top on Meenabazar, and held a steady top 10 on Chaldal.
Chobani in Chicago: Top 3 for "Greek Yogurt" Across Grocery Stores
Tracking one brand across Chicago grocery stores: Chobani appeared for greek yogurt at 22 store listings, in the top 3 at 11 of them.
